The Saint Paul Chamber Orchestra announces the launch of its free mobile app, SPCO Classical Listening Library
App allows on-demand streaming of more than 250 live SPCO concert recordings
App is available for iPhone, iPad and iPod touch devices
For Immediate Release
Contact: Kelly Belich 651.292.3239
Saint Paul, MN, July 12, 2012 – Today The Saint Paul Chamber Orchestra announces the launch of its first mobile app, the SPCO Classical Listening Library. The free app, now available from Apple on the App Store, provides on-the-go access to the SPCO’s Listening Library, formerly only available via the orchestra’s web site and Classical Minnesota Public Radio. The Library features more than 250 live SPCO concert recordings, which listeners can now stream through iPhone, iPad and iPod touch devices. The app also allows users to make their own playlists from the works in the Listening Library, view program notes, access the SPCO’s calendar of upcoming concerts, and read musician profiles.
More than 100,000 people from more than 100 countries have visited the SPCO’s Listening Library via the orchestra’s web site since October 2011. Since the Library’s launch, the SPCO has heard from users who wanted an easier way to stream the music though their home stereo systems. The SPCO’s app will make that possible, along with listening in the car, at the gym, or at the lake.
This free mobile app is the latest addition to a long list of ways the SPCO has been working toward greater accessibility. Over the years the orchestra has added new concert series in the suburbs, lowered ticket prices (currently more than 80% of SPCO tickets are $25 or less), added the free Listening Library on the SPCO’s web site, offered free tickets to first-time SPCO attendees, and recently launched an innovative new ticket membership model in which members pay $5 a month to attend unlimited concerts.
All of the performances featured in the library were recorded and broadcast by Classical Minnesota Public Radio, the SPCO’s longtime broadcast partner. The mobile app was made possible by a grant from the Andrew W. Mellon Foundation to help the SPCO expand its digital media capabilities.
More information about the app and a link to download it can be found at www.thespco.org/app.
ABOUT THE SAINT PAUL CHAMBER ORCHESTRA
The Saint Paul Chamber Orchestra, beginning its 54th season in September 2012, is widely regarded as one of the finest chamber orchestras in the world. In collaboration with five artistic partners – Roberto Abbado, Edo de Waart, Dawn Upshaw, Christian Zacharias and Thomas Zehetmair – the 34 virtuoso musicians present more than 130 concerts and educational programs each year, and are regularly heard on public radio’s Performance Today which reaches 1.3 million listeners each week on 256 stations, and SymphonyCast reaching 335,000 listeners each week on 126 stations nationwide. The SPCO has released 67 recordings, commissioned 131 new works, and performed the world premiere of 49 additional compositions. The SPCO has earned the distinction of 16 ASCAP awards for adventurous programming. Renowned for its artistic excellence and remarkable versatility of musical styles, the SPCO tours nationally and internationally, including performances in premier venues in Europe, Asia and South America.
The SPCO is nationally recognized for its commitment to broad community accessibility and innovative audience outreach. Regular subscription series are performed in ten different venues across the Twin Cities metropolitan area each season, a unique commitment to geographic accessibility for a major orchestra. The SPCO also offers the most affordable tickets of any major orchestra in the United States, with tickets for only $10, $25 or $40, with over 80% of tickets available for $25 or less. The orchestra also recently launched an innovative new ticket membership model in which members pay $5 a month to attend unlimited concerts.
Launched in 1995, the SPCO’s award-winning CONNECT education program reaches nearly 6,000 students and teachers annually in 16 Minneapolis and St. Paul public schools. For more information, visit www.thespco.org.
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